Why Owner Communication Deserves More Attention In Vacation Rental Management

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In the vacation rental industry, we spend a lot of time talking about guest experience, direct bookings, and operational efficiency—and for good reason. But there’s another relationship that deserves just as much attention: the one you have with your property owners.

For managers across North Carolina and beyond, strong owner communication isn’t just about sending monthly statements or answering occasional questions. It’s about building trust, aligning expectations, and keeping your owners informed and confident in your team. In today’s competitive landscape, how you communicate with owners can be the difference between a long-term partnership and a sudden switch.

So, what does effective communication look like? What tools and habits can make it easier? And how do you move from reactive updates to proactive engagement that strengthens retention?

👉 In this blog from Barefoot Technologies, explore the fundamentals of great owner communication—and why it’s a strategic advantage for vacation rental managers.

Published on Friday, July 18, 2025