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Decoding the Data: How to Leverage GA4 Insights for Vacation Rental Success

  Proud Silver Sponsor  Celebrating 25 years in business this year   Are you feeling left out of the loop?  Like there is a secret GA4 club that you haven’t been invited to? Well don’t worry, our team at ICND is happy to invite you to join our club and provide you with all the insider tips & tricks that you’ve been missing out on since the launch of GA4.In the competitive world of vacation rentals, understanding your guests and market trends is crucial for success. Google Analytics 4 (GA4) offers a powerful Continue reading

Published on Thursday, June 20, 2024

Decoding Summer Wanderlust: Us Travel Trends and Insights

    Every year, our global Summer Travel Survey, known as the Holiday Barometer, provides insights into upcoming travel trends. Delving into destination choices, budget allocations, preferred activities, and more, it offers invaluable data for industry professionals. As this summer season approaches, vacation rental professionals are gearing up to meet the evolving needs and preferences of travelers. Let's explore the latest data and trends shaping the US travel landscape, with a spotlight on North Carolina destinations.  

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Published on Friday, June 14, 2024

Navigating Owner Relationships

Proud Silver Sponsor     Vacation rental management companies have responsibilities to three parties: the guests who spend money to vacation in their destinations, the employees and partners that manage and service the homes to ensure travelers enter clean, safe, well-maintained properties, and the homeowners who provide the physical spaces to make the experiences possible. The relationships with homeowners can be challenging if expectations are misaligned, specifically with the newest wave of homeowners who purchased at the height of Continue reading

Published on Friday, June 7, 2024

What Not To Do In Investing

  Proud NCVRMA Gold Sponsor Twiddy & Company   The famous football coach Nick Saban, retired of late, has one of my favorite quotes about the importance of learning.  He says that there is, in fact, something worse than failure–it’s being successful without knowing why.  That’s a great take on judging success vs. failure in both the short and long term, and it also critically (at least to me) implies that in understanding the causes of our success we are able to replicate it over time.  It came to mind Continue reading

Published on Friday, May 24, 2024

A Complete Guide to the Best Vacation Rental Cleaning Practices

Silver Sponsor     The success of your vacation rental business depends on highly efficient cleaning practices that deliver exceptional quality without fail.  Just one bad review from a guest can damage your brand and put future guests off from booking with you. And just one oversight during preparation for a homeowner’s stay could be all it takes to make them think again about renewing your contract. Read Full Article HERE   Continue reading

Published on Friday, April 12, 2024

3 Data-Driven Strategies to Power Your Email Marketing

  SILVER SPONSOR     Now more than ever, rental managers must watch market trends, results, and data points. Knowing which data points to observe and how to leverage them effectively in marketing efforts plays a critical role in adapting to an ever-changing landscape.  Full Article HERE Continue reading

Published on Friday, April 5, 2024

Advocacy Never Goes Out of Style

  Proud NCVRMA Gold Sponsor Twiddy & Company   Advocacy never goes out of style.  In a time of rapid change both in the vacation rental world and in the Realtor landscape as well, time spend reaching out and working with your local elected representatives is elemental to long-term success.  Whether it's the recent Visit NC conference in Greenville or ongoing conversations within the General Assembly, it's imperative that we know our elected officials and that they understand what we do, how we create jobs, and how we grow Continue reading

Published on Thursday, March 28, 2024

Want More Direct Bookings?

Proud NCVRMA Gold Sponsor!   Of course, you do. So you need to get more people to your website. But how? There are many ways to get more traffic, but none are as popular, as well-reported, and as proficient as the classic "Google it." In this article, we break down the steps to get don't the first page of Google in the vacation rental industry. Read full article HERE   Continue reading

Published on Wednesday, March 27, 2024

Mastering the Vacation Rental Market: Leveraging Travel Insurance Insights

    The vacation rental industry has experienced significant growth in recent years, catering to travelers seeking bespoke experiences. While this presents abundant opportunities for property managers, it also brings forth challenges. In this piece, we explore vital strategies for excelling in the vacation rental market, offering insights suitable for both seasoned professionals and newcomers alike.  

    Securing Your Investment with Travel Insurance
  In the contemporary vacation rental scene, ensuring exceptional guest experiences Continue reading

Published on Friday, March 15, 2024

Unforseen Events Happen

  Unforeseen events happen and when they do, there are always financial consequences and disruptions to guest’s vacation plans.    A family member is hospitalized just before a guest’s vacation check in date A traveling companion contracts an illness the morning they are to travel to their vacation destination A mandatory evacuation is ordered due to a hurricane during a guest’s vacation stay dates An icy winter storm closes the roads to a mountain destination on the day of check in A guest slips and falls and Continue reading

Published on Friday, March 8, 2024

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