How to Optimize Your Property Descriptions

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Whether you are an RNS, Barefoot, Escapia, or other reservation software user, you are very familiar with rental data. Data is critical to your operations, but not all data is created equal. As a data point, property descriptions may not seem as important when compared to rate tables and availability dates, but they represent an opportunity to improve your website.

According to RealTech’s marketing experts, property descriptions serve a critical function for your website by providing written copy that both search engines and users can understand.

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Published on Friday, October 10, 2025