One challenge that many of us face in our professional lives is one of persuading others to act on our recommendations. There are a lot of ingredients to that recipe, of course, but Bo Seo has written a great book on the subject that clearly defines the differences between the facts, judgments, and prescriptions that make up a great majority of our communications. In short, good arguments are ones which leave both parties better for having had them and his book is a gold mine on how to have good, versus bad, professional arguments. Clark Twiddy, NCVRMA PresidentTwiddy & Co.
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